Architecture as Dialog
If Point of View determines where a writer stands, dialogue is the bridge that invites others to stand there too. Whether you are scripting a board presentation, drafting a case study, or navigating a contentious public hearing, the words you choose are what makes your argument accessible and interesting. Effective architectural dialogue is not just about transmitting data; it’s about navigating the tension between the profession’s precision and a community’s aspirations.
Narrative Point of View for Architects
Architecture is often described through space, material, and form—but it’s equally a discipline of perspective or, in literary terms, “point of view.” The point of view a writer adopts determines whether a building is perceived as a static object, a functional tool, or a living social organism.
Fellowship, Part 3: The Path Forward
The declining number of new Fellows is a red flag. Here are some thoughts on a path forward…
Part 2, Fellowship: High Bars and Crit Culture
My experience in helping FAIA nominees across the country for 20 years as a volunteer and consultant indicates the juries have become more critical…
Part 1, Fellowship: The Shrinking Pinnacle?
In 2023, I began a series of posts titled, "I turned to A.I. to understand the 2023 AIA Jury of Fellows results…" at a time when the number of candidates elevated to Fellowship had begun a steady decline…
Fiction for Architects
Research across cognitive science, psychology, and neuroscience confirms that reading fiction is not a passive escape; it is a high-leverage mental action that directly strengthens the very cognitive muscles we value in this profession: empathy, problem-solving, and vision. Far from being a distraction, fiction is essential professional development for a purpose-driven practice.
Break for Performance
“The sea of practice” can be disorienting and the feeling of constant motion can be addictive. The truth is, unceasing action without reflection is often the fastest route to inefficiency. If we are constantly executing tasks, we neglect the crucial strategic perspective needed to confirm our ultimate goals and values.
Winning Words is Official
It’s impossible to believe I started this post soon after speaking at AIA 25 in Boston… Where has the time gone?
Transform Your Proposals into Winning Stories
Get some passion into your writing, and speaking, about your projects and approach.
Using Generative AI to Protect Your Firm’s Creative Voice During an M&A
This last year, many of my professional colleagues have been going through the merger & acquisition process. When a large firm, especially a Private Equity-backed "platform," acquires a practice, the greatest threat isn't to revenue; it's to your culture and creative voice.
Finding Meaning in Your Career Through AIA Fellowship
The AIA College of Fellows submission site is open… Time to define the meaning and impact of your practice.
Winning Words: Never Bore Your Reader
You and those you work with in a firm, are the voice—the point of view behind everything you write or speak about your work. You are, essentially, the pivotal character in a story about architecture, its meaning and value, and the important role buildings and spaces play in the lives of everyone.
New Release
I’m thrilled to unveil the Second Edition of Architect + Action = Result—a revitalized and expanded guide for architects pursuing AIA Fellowship and those looking to enhance the impact of their practice.
The End is Near
45 days left before the AIA Fellowship submission portal closes for nominees for the Class of 2025...
Perplexity on Ai for Marketing: Part 4
Is Ai right for telling your story? Check out how these three highly Ai websites do with mine
Perplexity on Ai for Marketing: Part 3
AI-generated stories differ from human-written stories in several key ways…
Perplexity on Ai for Marketing: Part 2
Perplexity and I try to get from the benefits of Ai for architecture to its value in architectural marketing…
Perplexity on Ai for Marketing in 4 Parts
Should marketing departments in architectural firm be using Ai?
Hello 2024
Speaking of writing, which happens to be my favorite topic, I've learned a few things through my 2023 teaching experiences with AIAVA/NOMA VA, AIANC/NOMA NC, Morgan State University, A'23, and AIAME…
The Bespoke Serial Killer?
In the same archinect.com newsletter as “Suspected Long Island serial killer Rex Heuermann was a Manhattan-based architect” appears “Five bespoke multi-family projects by…