Transform Your Proposals into Winning Stories
Attendees to my AIA speaking events can’t miss the passion I feel for the architect’s voice.
Are you an architect or part of a design firm that consistently puts in the work, only to see your proposals blend in with the competition? Do you worry that your firm’s uniqueness—even brilliance—gets lost in a sea of submissions that sound just like yours? For the past 3 years, I’ve spoken at AIA national and regional conferences on just this issue.
This isn't a theory for me—it's a mission. For the past three years, I’ve been on stages at AIA national and regional conferences, sharing the raw truth about proposal fatigue and how to fix it. And that's exactly why we wrote this book.
In today's competitive landscape, simply listing qualifications and projects isn't enough. Clients receive a batch of proposals for every major project, and the ones that succeed are those that cut through the noise with a compelling, human narrative.
That’s why my contributing editor, Michael A. LeFevre, FAIA, and I got “the band back together” to write Winning Words: Proposal Writing for Impact. It is the essential guide to help your firm stop competing on price and start winning on story.
The Passionate Point of View: What A.I. Can't Replicate
Winning Words is not about boilerplate templates; it's about strategy and communication. And it’s about your—something that can’t be generated by A.I. (unless you are a prolific writer). The book provides powerful insights into the client's experience of reviewing proposals and, more importantly, a concise set of 7 Strategies to Improve Your Firm's Message.
You'll learn how to transform your firm's communications into compelling stories that help you land the projects you deserve. The core focus is on helping you uncover and articulate your firm's unique "point of view." Ask yourself: What is the one thing your firm does better or sees differently than anyone else? Those are your winning words.
Don't Lose Your Voice: Modern Tools, Human Impact
Yes, we live in the age of digital acceleration, but you cannot lose your voice. This book helps you leverage the new reality:
Using A.I. to accelerate language development and drafting (to save time, not sacrifice passion).
Creative writing exercises designed to quickly get to the heart of your distinctive approach.
This 134-page guide is packed with insights to ensure your next proposal isn't just a document, but a definitive argument for why your firm is the best—the only choice—to build a lasting partnership with your client. Stop letting great design work be obscured by weak writing or writing that sounds, well, just like everyone else’s.
Ready to Make Your Next Proposal Unforgettable?
Want to step into a client’s shoes when RFP/RFQ responses come in?
Ever wonder what the client experiences?
How can you craft a message—one based in your authentic voice and the passion you feel for all that architecture can do—that clients can't ignore? We provide the insight to get there.
Grab Winning Words: Proposal Writing for Impact today and start transforming your communications into impact.
