Winning Words is Official

Every client is looking for that ideal architect across a sea of sameness in our professional language.

Are you concerned your proposal will get lost among the many others from architects competing for the same project? Ever wonder what clients experience when they receive project proposals?

People always ask for my slide deck at the end of my AIA Conference presentations. It’s tough to turn these requests down, but it has taken me decades and two masters degrees to come to the strategies I share. The answer remains simple: I compiled those insights into one book, Winning Words: Proposal Writing for Impact.

Today, I received the author copies of Winning Words: Proposal Writing for Impact. This book was created and compiled to get the proposal writing insights I share at national and regional conferences out of my head and into yours. Accomplished once again in collaboration with my esteemed contributing author, Michael A. LeFevre, FAIA Emeritus, the book provides more insight than a 90-minute presentation ever can.

Winning Words’ concise set of “7 Strategies to Improve Your firm’s Message” will help transform your firm communications into compelling stories that answer client needs and help you win work. The book also delivers essential writing techniques for architects and firms and emphasizes the need to uncover and refine your unique “point of view.” It includes new tips on using A.I. programs to accelerate language development, along with exercises from my MFA in creative writing program to help you get to the heart of communicating your distinctive approach and work.

See for yourself. Read Winning Words.